A very interesting post on the blog Pharmalot today describes the efforts of one practice to curb industry ties. What’s stands out most to me is the avoidance of a ‘cold turkey’ approach. Instead of taking away every small gift and free lunch, the practice began slowly by educating its staff and physicians about the need for peer-reviewed literature, a brand-free environment, etc.
This article also reminds me, yet again, that many community practices do not have free access to academic journals and unbiased information. And that medical journalism has an important role in disseminating news to improve patient care.